PLUS44

This piece of online marketing in my eyes is absolutely brilliant. It takes user interaction to a whole new level and involves bloggers on a global scale, not only does it provide a reasonably nice Flash app, which tells the time and displays short bursts of video for individuals to use on their blog but it also means that Uniqlo need do very little online publicity. Uniqlo are offering the chance to win a G-Shock watch as an incentive for individuals to post this on their blog, it's received worldwide coverage and I've seen displayed on a lot of blogs already.

Go to http://www.uniqlo.jp/uniqlock/ to get yours.

Labels: blog, blogging, clock, uniqlo, watch